PEEK BEHIND THE CURTAIN AT
Rock and Rae Media
Social media isn’t just about being seen. It’s about building a brand people recognize and want to come back to.
At Rock and Rae Media, we take the time to really understand the brands we work with so we can create from the inside out. That means content with a point of view, backed by strategy and rooted in the story you want people to remember.
MEET THE FOUNDER
MEET THE FOUNDER
RACHAEL MCKINNEY-MASON aka ROCK AND RAE
Rachael has always lived somewhere between business and creativity.
She began her career in the music industry, working at Broadcast Music, Inc. and later with Atlantic Records at Warner Music Group. It was there that she learned how much happens behind the scenes of the things people eventually see — and how important the business behind the creative can be.
Photography found its way in almost by accident. Friends in Nashville needed photos, so Rachael picked up her camera and started shooting. What began within her own circle quickly grew into work with artists and brands across Nashville, eventually taking her on the road as a touring photographer.
After years of moving at that pace, she started wanting something different. She wanted to slow down without creating less. To be more involved in the bigger picture instead of only stepping in for the finished product.
Rock and Rae Media grew from that shift.
Today, Rachael works closely with brands to understand what they’re building and translate it into content people can connect with. Her approach sits at the intersection of creative instinct and business thinking — because the best content should do more than look good. It should make people feel like they know the brand behind it.